Hi. I'm Robyn Stubbs. I'm also . . . Doppio Conversion Copywriting Inc.
I'm laser-focused on getting you measurable results and real ROI. Boiled right down, I:
- Karolyn Masters, Graphic Designer and founder of Tevao Creative Inc.
TELL ME IF YOU'VE THOUGHT:
When your copy isn't connecting with your target market, it doesn't mean your target market is buying – it just means they aren't buying from you.
Conversion copy speaks directly to your ideal reader, respectfully coaching them through the buying process by following one very simple-yet-complex rule: The Rule of One.
One unique value proposition.
It's how you will connect with and convert your ideal customer or client before a competitor with a lessor offer does.
But following the Rule of One is harder than it looks. A lot of ingredients go into the pot before you can boil your copy down to its most intense form.
You have very little time to grab your ideal customer’s attention and motivate them to interact with your site. Like, mere seconds, actually.
Re-evaluate your website copy for these 3 key reasons:
Too often, we fail to attribute poor sales or engagement with messaging.
Nope, must be the image we used; something outside of the actual message, right? Errrrm, probs not.
So you come up with a very catchy, very clever headline that works just brilliantly with the design. BAM! You feel great – this is gold.
But wait. Does that catchy, clever headline really do what it’s supposed to do?